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The Best Skincare Practices for Women in Their 30s: Achieving Radiant and Youthful Skin

As we enter our 30s, our skin undergoes noticeable changes due to a decline in collagen and elastin production. Hormonal changes, UV exposure, stress, and unhealthy lifestyle choices are just a few factors that affect these changes. Women in their 30s must adopt a skincare routine that addresses these concerns and promotes overall skin health.

One of the fundamental changes to be aware of is the gradual decrease in collagen levels. From age 20, collagen decreases by approximately 1% per year. When we reach our 30s, our skin becomes less elastic, and wrinkles and fine lines become more prominent.

In addition, the process of skin rejuvenation slows down as we age. During our teenage years and 20s, our skin naturally sheds and replaces itself every 14 to 21 days. However, by the time we reach our 30s, this process can take around 28 to 35 days.

Skincare Regimen for Your 30s:

Given the natural decline in collagen and elastin, it is crucial to focus on skincare practices that promote their production and overall skin health. Here are some essential steps to include in your skincare routine:


A gentle facial cleanser, such as Sericlear Face Wash, can remove debris, unclog pores, and eliminate dead skin cells. The hydrating wash contains ingredients like sea silt extract for gentle exfoliation, natural plant extracts for antioxidants, super ceramides for moisture retention and protection against pollutants, and placental protein for collagen production.


A toner like Seritone Essence can help balance your skin's pH, minimise pore size, and control excessive sebum production. This gentle toner contains ingredients like Serisilk, Sake (Rice) Ferment Filtrate, and Super Ceramide Complex to hydrate, nourish, and protect your skin after cleansing.


Hydrating your skin is vital, even if you have oily skin. Opt for a moisturiser like Seriguard Moisturizer that provides hydration without clogging pores. It contains Vitamin C, natural plant extracts, retinoids, fractionated collagen peptides, and concentrated hyaluronic acid to nourish and firm the skin. Unlike other moisturisers, Seriguard Moisturizer has a high concentration of Serisilk, which reduces inflammation, improves blood flow, and creates a natural skin barrier to prevent moisture loss.

Anti-Aging Serums:

Consider incorporating an anti-ageing serum like Seriglow Elixir into your routine. This elixir, enriched with ingredients like Serisilk, niacinamide (Vitamin B3), super ceramide complex, and natural extract complex, hydrates, nourishes, and brightens the skin. It effectively reduces the appearance of fine lines, wrinkles, redness, and inflammation, leading to a noticeable improvement in your skin's texture and overall appearance.

Sun Protection:

Sunscreen should be an indispensable part of your skincare routine, regardless of age. Exposure to UV rays can lead to sunburn, brown spots, premature ageing, and even skin cancer. Choose a sunscreen with an SPF of 30 or higher and apply it daily, even on cloudy days. Reapply every two to three hours, especially if you're spending time outdoors.

Remember, finding the right sunscreen for your skin type is crucial. Consult with skincare experts or dermatologists to select a sunscreen that suits your needs and provides adequate protection.

Following these skincare practices and maintaining a consistent routine can help address common skin concerns in your 30s and achieve radiant, youthful skin. Embrace the changes that come with aging and embrace self-care practices that prioritize your skin's health and overall well-being.